Management, Marketing Analytics

Poole College of Management’s Master of Management with a concentration in Marketing Analytics (MMA) program equips working professional students with state-of-the-art data analytics techniques that focus not just on data handling, but also on leveraging meaningful data insights that increase return on investment (ROI) and drive growth. Graduates bring cutting-edge marketing strategies to the workplace that allow them to handle large amounts of data, use appropriate analytics software and modeling techniques, and implement powerful marketing strategies.

This is a part-time program for working professionals and recent undergraduates with both business and non-business degrees from quantitative backgrounds. Graduates who are pursuing a career change or professional development through a specialized degree program in applied analytics are also well-suited for the program.

Eligibility

A bachelor's degree in any major from a regionally accredited college or university is required for eligibility in this program.

Plan of Study

Students must complete 30 credit hours to satisfy the degree requirements – including 18 required credit hours and 12 hours of elective courses. Our innovative curriculum focuses on business analytics, marketing and business skills and practical experience – all in a hands-on learning environment. Students will benefit from our faculty’s real-world experience, world-class research and industry partnerships.

Career Prospects

Marketing strategies that once relied on theory and principles are now designed, tested and improved using data. As a result, marketing and business professionals with analytics expertise are in high demand. Novice and veteran business professionals alike will find the material covered in this program to be useful for either entering the industry, or keeping up with quickly evolving standards, digital tools and marketing strategies.