Marketing Analyst (General)
What Does a Professional in this Career Do?
A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.
Job Outlook
There were 523 Marketing Analyst (General) job postings in North Carolina in the past year and 19004 in the United States.
In combination with other careers in the Marketing Analyst industry, which includes the Marketing Analyst (General) career, the following graph shows the number of people employed for each year since 2016:
Salary
Many new Marketing Analyst (General) jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $96,856.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $97,153.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Marketing Analyst (General) postings in the United States in the past year were lower than $75,707.
Education and Experience
Posted Marketing Analyst (General) jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 64.07% |
| Master's Degree | 17.67% |
| Doctoral Degree | 1.65% |
| Other | 4.32% |
Posted Marketing Analyst (General) jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 34.96% |
| 3 to 5 years | 51.06% |
| 6 to 8 years | 10.24% |
| 9+ years | 3.74% |
Skills
Below are listings of the most common general and specialized skills Marketing Analyst (General) positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (53.39%)
- Sales (45.03%)
- Research (41.76%)
- Management (33.16%)
- Presentations (29.08%)
- Detail Oriented (28.17%)
- Problem Solving (25.88%)
- Microsoft Excel (25.19%)
- Leadership (24.07%)
- Customer Service (21.05%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Data Analysis (31.09%)
- Customer Relationship Management (31.35%)
- Market Research (41.97%)
- Marketing (59.51%)
- Project Management (22.58%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Workflow Management (8.58%)
- Agile Methodology (4.13%)
- Data Management (6.75%)
- Business Development (6.83%)
- Automation (7.22%)
- Analytics (10.37%)
- Dashboard (17.12%)
- Computer Science (7.83%)
- Customer Data Management (4.43%)
- Data Collection (6.89%)
- Marketing Research (7.18%)
- Digital Marketing (5.34%)
- Economics (8.59%)
- Data Visualization (12.17%)
- Key Performance Indicators (KPIs) (10.78%)
- Finance (10.69%)
- Google Analytics (4.83%)
- Marketing Strategies (10.92%)
- Python (Programming Language) (8.3%)
- Market Analysis (7.61%)
- Tableau (Business Intelligence Software) (14.08%)
- SQL (Programming Language) (18.26%)
- Product Strategy (6.98%)
- Product Marketing (10.92%)
- Market Trend (11.76%)
- Salesforce (16.03%)
- New Product Development (17.79%)
- Product Management (13.87%)
- Business Strategies (6.8%)
- Power BI (12.96%)
- Statistics (10.64%)
- Qualitative Research (2.84%)
- Competitive Analysis (7.26%)
- Surveys (8.34%)
Distinguishing Skills
A skill that may distinguish a subset of the occupation.
- Primary Research (2.73%)
- Qualtrics (3.29%)
Alternative Job Titles
Sometimes employers post jobs with Marketing Analyst (General) skills but a different job title. Some common alternative job titles include:
- Marketing Analyst
- Sales Analyst
- Market Research Analyst
- Marketing Data Analyst
- Product Analyst
- CRM Specialist
- Clinical Specialist
- Market Research Manager
- Product Specialist
- CRM Administrator
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Marketing Analyst (General) jobs in the past year along with how many they have posted.
United States
- PayPal (668)
- Abbott Laboratories (368)
- Dell Technologies (281)
- Stiftelsen Norstella (248)
- Amazon (217)
- Robert Half (207)
- Medtronic (153)
- Uline (133)
- General Motors (117)
- Atlas (111)
North Carolina
- PayPal (39)
- Abbott Laboratories (13)
- Dell Technologies (12)
- Lenovo (11)
- Caterpillar (6)
- Wells Fargo (6)
- Lincoln Financial Group (6)
- Duke University (6)
- Thermo Fisher Scientific (5)
- Bank of America (5)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
- Foundations of Data Science Master's Degrees
- Management, Marketing Analytics Master's Degrees
- Marketing Graduate Certificates
- Operations Research Master's Degrees
- Statistics Master's Degrees
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.