Management, Marketing Analytics

May 29, 2025

Kayla Layden ‘24, Marketing Coordinator, D.R. Horton

When her original grad program was discontinued, Kayla Layden pivoted into NC State’s Master of Marketing Analytics—and found a new path she’s passionate about. From faculty support to real-world connections, the MMA program helped her build the skills and network to thrive in a new industry.

Dec 18, 2024

Matt McCann ‘23, Data Scientist, Sealed Air

With a desire to dig into the technical and strategic aspects of data analytics, Matt McCann knew Poole College was the place to get him to where he wanted to go. But the ROI? Even better than he could have imagined.

Aug 27, 2024

Justine Wan, Content Team Manager, Roofer Marketers

The Master of Management, Marketing Analytics (MMA) program has given Justine Wan the opportunity to expand her network and enhance her marketing expertise with emerging marketing insights and state-of-the-art analytics techniques.

May 24, 2024

Heather Young, Platform Engagement and Deepening Product Manager at Truist

For Heather Young, the flexibility of the Master of Management program, along with the practical, hands-on curriculum and supportive faculty, have made for a rich learning experience that adds value to her career in real time.

Apr 24, 2024

Kingson Wang ’23, Financial Analyst at First Citizens Bank

According to Kingson Wang, Jenkins Graduate School offered a foundation in marketing and analytics he couldn’t find anywhere else – and as a career changer hoping to pivot into a data analyst role, that opportunity was too good to pass up. Thanks to hands-on learning opportunities in the MMA program and the opportunity to learn modern analytics software, he landed a job at First Citizens Bank.

Oct 26, 2023

Marketing Mindset with Katrina Conn of Teradata

With a mission to help companies understand and engage key audiences – from customers to shareholders and beyond – marketing is a complex, multi-layered and ever-evolving field. As the world…

Oct 18, 2023

Husband and Wife Duo Pursue Marketing Analytics Together

Katie Birdsall and Chuck Thomas, employees at NC State, share how they met, what brought them to Raleigh and how they decided to start the Marketing Analytics program together.

Aug 26, 2023

New Marketing Analytics Student Brings Global Education and Journalism Background to Poole College

Incoming Marketing Analytics student Ilin Misaras talks about communicating with diverse audiences and how she hopes to combine data analytics and storytelling to communicate more effectively.

Jun 30, 2023

Marketing Analytics Students Learn Best Practices in Innovation, Form Lifelong Friendships in Munich

This May, 21 Jenkins online graduate students traveled to Germany as part of the Innovation and Marketing Systems in Munich (MBA 590) course. Three marketing analytics students discuss their highlights and takeaways from the trip.

Jul 12, 2022

Farm to Data: Grad Student Bridges Agriculture and Marketing Analytics

Vicente Jimenez spent his childhood working in the fields – fertilizing corn and planting wheat on his grandfather’s farm just north of his hometown of Mexico City. Now a successful professional in the agriculture industry, he’s studying marketing analytics at NC State to give himself an extra edge.

Feb 22, 2022

Jenkins MMA Student and U.S. Air Force Technician Balances Work, School and Family

Even though his working hours are vastly different from the average student, Kyle Lucas is making the most of his time at NC State.

Jan 28, 2022

Faculty Spotlight: Rishika Rishika

Rishika Rishika joined the Poole College of Management in 2018 because of a shared passion and focus on data analytics. As the program director and a faculty member in the online Master of Management, Marketing Analytics concentration, Rishika prepares students to become leaders in the field.

Dec 13, 2021

What is Marketing Analytics? Q+A with Bill Rand on Career Opportunities and More

Poole College of Management professor Bill Rand describes marketing analytics as making data-driven decisions — any question that a marketing manager has to answer can be tied to data. Learn about career opportunities in this field.

Dec 8, 2021

Leader of the Pack Doubles Down on Poole College

Grant Gibson, starting center and team captain for the Wolfpack football team, is pursuing his Master of Management, Marketing Analytics concentration (MMA) degree online after graduating earlier this year as an undergraduate studying supply chain management.

Oct 15, 2021

Marketing Analytics Grad Gets Ahead of the Curve

After three years in the corporate world, Claire Mangum toyed with the idea of applying to NC State's Jenkins MBA program but ultimately settled on its new Master of Management program with a concentration in marketing analytics.

Oct 8, 2021

Master of Management, Marketing Analytics: Meet the Faculty

As data insights become increasingly sought after across industries, Poole College’s new Master of Management program with a concentration in marketing analytics will train the next generation of marketing leaders able to capitalize on this valuable resource.

Aug 2, 2021

The Power of Perseverance

Nathan Paris is continuing his NC State education in the new fully online Master of Management, Marketing Analytics program.