Product Marketing Analyst
What Does a Professional in this Career Do?
A Product Marketing Analyst works with both developers and users to implement new products, as well as utilize data and user feedback to suggest improvements.
Job Outlook
There were 16 Product Marketing Analyst job postings in North Carolina in the past year and 518 in the United States.
In combination with other careers in the Market Research Analyst industry, which includes the Product Marketing Analyst career, the following graph shows the number of people employed for each year since 2016:
Salary
Many new Product Marketing Analyst jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $93,008.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $93,008.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Product Marketing Analyst postings in the United States in the past year were lower than $79,547.
Education and Experience
Posted Product Marketing Analyst jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 70.85% |
| Master's Degree | 26.83% |
| Doctoral Degree | 0.58% |
| Other | 1.35% |
Posted Product Marketing Analyst jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 36.84% |
| 3 to 5 years | 55.14% |
| 6 to 8 years | 5.76% |
| 9+ years | 2.26% |
Skills
Below are listings of the most common general and specialized skills Product Marketing Analyst positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (73.17%)
- Sales (49.23%)
- Analytical Skills (38.61%)
- Presentations (37.45%)
- Research (31.85%)
- Detail Oriented (29.15%)
- Innovation (28.38%)
- Problem Solving (23.36%)
- Management (22.01%)
- Self-Motivation (21.81%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Data Analysis (25.63%)
- Marketing Strategies (19.03%)
- Project Management (25.05%)
- New Product Development (29.51%)
- Python (Programming Language) (17.86%)
- Marketing (78.45%)
- Product Marketing (82.33%)
- SQL (Programming Language) (19.42%)
- Product Management (38.64%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Product Knowledge (4.66%)
- Go-to-Market Strategy (26.21%)
- Statistical Analysis (11.46%)
- Technical Presentations (8.35%)
- Sales Support (2.52%)
- Cross-Functional Collaboration (2.72%)
- Commercial Real Estate (8.74%)
- Business Metrics (3.69%)
- SAS Macros (8.16%)
- Educational Assessment (8.35%)
- Organizational Behavior (8.16%)
- Campaign Management (8.93%)
- Product Roadmaps (19.03%)
- Financial Technology (FinTech) (9.9%)
- A/B Testing (6.21%)
- Talent Management (8.16%)
- Student Learning Outcomes (7.96%)
- Workflow Management (5.44%)
- Analytics (8.93%)
- Brand Identity (8.74%)
- Adobe Analytics (1.36%)
- JavaScript (Programming Language) (8.35%)
- Business Intelligence (4.08%)
- Agile Methodology (5.05%)
- Data-Driven Decision Making (2.52%)
- Microsoft Access (3.69%)
- Java (Programming Language) (8.35%)
- Computer Science (9.13%)
- Customer Relationship Management (14.17%)
- Software As A Service (SaaS) (5.83%)
- Business To Business (10.68%)
- JIRA (1.55%)
- Data Engineering (3.11%)
- Content Development (12.04%)
- Economics (8.16%)
- Business Support Systems (8.93%)
- Dashboard (12.82%)
- Data Visualization (6.6%)
- Mortgage Loans (8.54%)
- Relational Databases (4.47%)
- Debugging (8.54%)
- Content Creation (11.65%)
- Field Testing (7.96%)
- Customer Data Management (4.47%)
- Google Analytics (3.88%)
- Perl (Programming Language) (8.54%)
- Item Response Theory (8.16%)
- Financial Services (3.3%)
- R (Programming Language) (16.7%)
- MATLAB (8.35%)
- Finance (11.46%)
- Performance Metric (4.47%)
- Key Performance Indicators (KPIs) (11.84%)
- Product Lifecycle Management (4.27%)
- Scalability (2.14%)
- Product Demonstration (4.08%)
- Product Design (3.3%)
- SAS (Software) (9.13%)
- New Business Development (9.13%)
- Interactive Data Language (IDL) (8.35%)
- Extensible Markup Language (XML) (8.54%)
- Business Strategies (4.85%)
- Strategic Marketing (13.59%)
- Power BI (7.38%)
- Competitive Analysis (9.51%)
- User Story (2.72%)
- Scrum (Software Development) (3.69%)
- Request For Proposal (9.32%)
- SAP Applications (3.11%)
- User Experience (UX) (4.08%)
- Market Share (6.8%)
- Real Estate Finance (8.54%)
- Simulations (8.35%)
- Value Propositions (18.45%)
- Market Trend (7.96%)
- Test Construction Strategies (7.96%)
- Psychological Evaluations (8.16%)
- Market Research (14.37%)
- Statistics (10.68%)
- Tableau (Business Intelligence Software) (11.84%)
- Technical Documentation (8.54%)
- Technical Report (8.35%)
- HubSpot CRM (9.13%)
- Product Strategy (32.23%)
- Salesforce (12.62%)
- Social Media (9.13%)
- Blogs (3.11%)
- Data Science (9.13%)
- Programming Languages (8.35%)
- Product Analytics (8.16%)
- Product Analysis (10.1%)
Alternative Job Titles
Sometimes employers post jobs with Product Marketing Analyst skills but a different job title. Some common alternative job titles include:
- Product Analyst
- Assessment Analyst
- Product Management Analyst
- Product Data Analyst
- Product Strategy Analyst
- Product Operations Analyst
- Product Development Analyst
- Product Analytics Manager
- Salesforce Analyst
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Product Marketing Analyst jobs in the past year along with how many they have posted.
United States
- Lumen Technologies (51)
- SitusAMC (44)
- Pearson Education (42)
- Citigroup (16)
- Celestica (13)
- Kohler (9)
- Dick's Sporting Goods (7)
- Sirius XM Canada (7)
- Prismhr (6)
- Whirlpool (6)
North Carolina
- Duke University (5)
- Credit Karma (2)
- SitusAMC (1)
- Cella (1)
- Lumen Technologies (1)
- Pearson Education (1)
- Celestica (1)
- Epic Games (1)
- Avidxchange (1)
- OneMain Holdings (1)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.