Marketing Specialist (General)
What Does a Professional in this Career Do?
A Marketing Specialist develops marketing plans and strategies for businesses. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
Job Outlook
There were 696 Marketing Specialist (General) job postings in North Carolina in the past year and 24602 in the United States.
In combination with other careers in the Marketing Specialist industry, which includes the Marketing Specialist (General) career, the following graph shows the number of people employed for each year since 2015:
Salary
Many new Marketing Specialist (General) jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $85,894.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $84,876.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Marketing Specialist (General) postings in the United States in the past year were lower than $63,755.
Education and Experience
Posted Marketing Specialist (General) jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 57% |
| Master's Degree | 7.89% |
| Doctoral Degree | 1.13% |
| Other | 7% |
Posted Marketing Specialist (General) jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 41.8% |
| 3 to 5 years | 44.19% |
| 6 to 8 years | 7.44% |
| 9+ years | 6.57% |
Skills
Below are listings of the most common general and specialized skills Marketing Specialist (General) positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (56.89%)
- Sales (45.06%)
- Management (28.1%)
- Detail Oriented (25.73%)
- Writing (21.56%)
- Presentations (20.67%)
- Planning (18.49%)
- Microsoft Excel (17.8%)
- Customer Service (17.59%)
- Leadership (17.39%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Marketing (94.24%)
- Marketing Strategies (27.97%)
- Social Media (28.36%)
- Digital Marketing (22.13%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Newsletters (7.61%)
- Copywriting (5.19%)
- Adobe Photoshop (8.27%)
- Data Analysis (9.15%)
- Marketing Materials (15.01%)
- Analytics (11.95%)
- Business To Business (7.35%)
- Adobe Creative Suite (9.04%)
- Public Relations (11.14%)
- Brochures (6.85%)
- Business Marketing (7.65%)
- Brand Management (6.42%)
- Content Creation (13.81%)
- Key Performance Indicators (KPIs) (10.16%)
- Marketing Management (8.38%)
- Press Releases (4.21%)
- Search Engine Optimization (13.28%)
- Market Research (15.03%)
- Brand Awareness (11.68%)
- Business Development (8.09%)
- Email Marketing (12.78%)
- Target Audience (8.79%)
- Customer Relationship Management (15.86%)
- WordPress (4.69%)
- Branding (8.04%)
- Google Analytics (8.52%)
- Graphic Design (9.74%)
- Lead Generation (8.68%)
- Marketing Communications (18.26%)
- Project Management (28.1%)
- Blogs (4.33%)
Distinguishing Skills
A skill that may distinguish a subset of the occupation.
- Business-To-Business (B2B) Marketing (3.61%)
- SEO Copywriting (1.28%)
- Integrated Marketing Communications (4.66%)
- Multi-Channel Marketing (2.26%)
Salary Boosting Skills
A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.
- Marketing (100%)
- Multi-Channel Marketing (2.39%)
Alternative Job Titles
Sometimes employers post jobs with Marketing Specialist (General) skills but a different job title. Some common alternative job titles include:
- Marketing Specialist
- Store Marketer
- Marketing Liaison
- Principal Product Manager
- Marketing Professional
- Marketing Lead
- Marketing Executive
- Marketer
- Marketing Generalist
- Marketing Agent
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Marketing Specialist (General) jobs in the past year along with how many they have posted.
United States
- Texas Roadhouse (403)
- Ford (280)
- Red Bull (261)
- Nelnet (223)
- Beacon Hill Staffing Group (190)
- Cox Communications (144)
- Wolters Kluwer (139)
- Encompass Health (139)
- CDM Smith (135)
- Marsh McLennan (134)
North Carolina
- Andersen Windows (14)
- Texas Roadhouse (13)
- Nfp (8)
- Lenovo (8)
- Trane Technologies (7)
- Novant Health (6)
- CDM Smith (6)
- Capital Vacations (6)
- Compass Group (6)
- Ford (5)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.