Marketing Operations Manager
What Does a Professional in this Career Do?
A Marketing Operations Manager develops the strategic marketing operations for a company. Manages the marketing team, processes, IT resources and marketing processes that create demand for the company's products. Consults with other marketing leaders to support strategic business needs while improving the effectiveness and efficiency of processes, programs, and infrastructure.
Job Outlook
There were 88 Marketing Operations Manager job postings in North Carolina in the past year and 2739 in the United States.
In combination with other careers in the Marketing Manager industry, which includes the Marketing Operations Manager career, the following graph shows the number of people employed for each year since 2016:
Salary
Many new Marketing Operations Manager jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $137,171.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $134,487.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Marketing Operations Manager postings in the United States in the past year were lower than $114,065.
Education and Experience
Posted Marketing Operations Manager jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 58.34% |
| Master's Degree | 18.15% |
| Doctoral Degree | 0.51% |
| Other | 2.59% |
Posted Marketing Operations Manager jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 8.12% |
| 3 to 5 years | 60.69% |
| 6 to 8 years | 25.21% |
| 9+ years | 5.98% |
Skills
Below are listings of the most common general and specialized skills Marketing Operations Manager positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (68.38%)
- Operations (56.55%)
- Management (47.75%)
- Sales (46.7%)
- Leadership (44.43%)
- Detail Oriented (32.53%)
- Problem Solving (31%)
- Planning (24.28%)
- Coordinating (19.97%)
- Influencing Skills (16.94%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Salesforce (34.96%)
- Marketing Automation (34.66%)
- Marketing Operations (83.2%)
- Project Management (53.66%)
- Lead Generation (17.24%)
- Marketing Strategies (20.39%)
- Marketing (96.85%)
- Digital Marketing (21.16%)
- Customer Relationship Management (32.94%)
- Automation (24.05%)
- Business To Business (22.4%)
- Analytics (25.88%)
- Data Analysis (22.47%)
- Workflow Management (40.08%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Sales Prospecting (6%)
- General Data Protection Regulation (GDPR) (4.69%)
- Marketing Budgets (4.9%)
- Marketo (20.1%)
- HubSpot CRM (18.27%)
- Process Improvement (18.74%)
- Vendor Relationship Management (7.03%)
- Tableau (Business Intelligence Software) (13.69%)
- Social Media (6.44%)
- SQL (Programming Language) (10.94%)
- Stakeholder Management (8.35%)
- Sales Operations (10.4%)
- Refining (4.21%)
- Power BI (3.84%)
- Process Optimization (7.65%)
- Product Marketing (8.16%)
- Performance Metric (7.28%)
- Operations Management (15.81%)
- New Product Development (3.44%)
- Marketing Communications (7.14%)
- Marketing Analytics (7.87%)
- Marketing Performance Measurement And Management (13.91%)
- Marketing Management (9.74%)
- Key Performance Indicators (KPIs) (16.4%)
- Lead Management (9.99%)
- Integrated Marketing Communications (6.48%)
- Scalability (15.12%)
- Global Marketing (10.47%)
- Google Analytics (12.96%)
- Search Engine Optimization (6.15%)
- Performance Management (2.38%)
- Finance (15.19%)
- Email Marketing (12.37%)
- Demand Generation (13.47%)
- Data Integrity (9.22%)
- Data Management (8.67%)
- Information Privacy (5.34%)
- Data Quality (9.77%)
- Continuous Improvement Process (12.23%)
- Change Management (8.75%)
- Software As A Service (SaaS) (7.83%)
- Dashboard (17.35%)
- Business Marketing (14.06%)
- Asana (8.49%)
- Auditing (11.68%)
- Data-Driven Decision Making (11.38%)
- A/B Testing (5.64%)
- Business Operations (7.21%)
- Business-To-Business (B2B) Marketing (7.72%)
- Campaign Management (14.82%)
- Customer Success Management (2.05%)
- Cross-Functional Collaboration (10.4%)
- Operational Efficiency (9.59%)
- Go-to-Market Strategy (11.82%)
- Account-Based Marketing (2.93%)
- Revenue Operations (4.54%)
- Budget Management (7.17%)
- Lead Nurturing (3.48%)
- Attribution Modeling (8.86%)
Distinguishing Skills
A skill that may distinguish a subset of the occupation.
- Character Encodings In HTML (2.96%)
- Oracle Marketing Cloud (2.78%)
Salary Boosting Skills
A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.
- Workflow Management (80.63%)
- Automation (48.38%)
Alternative Job Titles
Sometimes employers post jobs with Marketing Operations Manager skills but a different job title. Some common alternative job titles include:
- Marketing Operations Program Manager
- Marketing and Operations Manager
- Platform Manager
- Data Operations Manager
- Digital Marketing Operations Manager
- Integrated Marketing Manager
- Growth Marketing Manager
- Marketing Operations Project Manager
- Marketing Operations Consultant
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Marketing Operations Manager jobs in the past year along with how many they have posted.
United States
- Amazon (125)
- Ford (84)
- Astound Broadband (75)
- Johnson & Johnson (67)
- Datavant (51)
- Cornerstone Ondemand (50)
- Confluent (49)
- Wolters Kluwer (48)
- Intuit (45)
- Verint Systems (43)
North Carolina
- Aramark (40)
- Truist Financial (3)
- Cox Communications (3)
- Lhm Media Group (3)
- Brightspeed (2)
- Insight Global (2)
- Synchrony (1)
- Rvo Health (1)
- Fortrea Inc. (1)
- Navex (1)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.