Marketing Campaign Analyst
What Does a Professional in this Career Do?
A Marketing Campaign Analyst researches and develops targeted marketing campaigns and campaign strategies for a company. Develops marketing plans, coordinates with brand managers on campaign structure, ensures desired market segments are reached. Works with designers, publishers, merchandisers to ensure campaign success.
Job Outlook
There were 8 Marketing Campaign Analyst job postings in North Carolina in the past year and 363 in the United States.
In combination with other careers in the Market Research Analyst industry, which includes the Marketing Campaign Analyst career, the following graph shows the number of people employed for each year since 2015:
Salary
Many new Marketing Campaign Analyst jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $99,089.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $99,089.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Marketing Campaign Analyst postings in the United States in the past year were lower than $81,248.
Education and Experience
Posted Marketing Campaign Analyst jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 53.72% |
| Master's Degree | 13.22% |
| Doctoral Degree | 2.2% |
| Other | 1.65% |
Posted Marketing Campaign Analyst jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 23.18% |
| 3 to 5 years | 46.35% |
| 6 to 8 years | 14.16% |
| 9+ years | 16.31% |
Skills
Below are listings of the most common general and specialized skills Marketing Campaign Analyst positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (59.5%)
- Sales (36.36%)
- Leadership (36.09%)
- Management (35.26%)
- Detail Oriented (27.27%)
- Research (26.17%)
- Problem Solving (24.24%)
- Strategic Planning (23.69%)
- Planning (23.14%)
- Analytical Skills (17.08%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Business Metrics (19.59%)
- Performance Reporting (15.79%)
- Go-to-Market Strategy (15.5%)
- Thought Leadership (9.94%)
- Business To Business (22.22%)
- Analytics (33.33%)
- Content Marketing (8.77%)
- Key Performance Indicators (KPIs) (21.05%)
- Milestones (Project Management) (9.65%)
- Scalability (8.48%)
- Marketing (80.99%)
- Marketing Strategies (20.47%)
- Project Management (42.98%)
- SQL (Programming Language) (25.15%)
- Templates (13.16%)
- Sales Prospecting (14.33%)
- Marketo (9.36%)
- Performance Metric (18.71%)
- Tableau (Business Intelligence Software) (24.56%)
- Content Strategy (10.23%)
- Target Audience (19.88%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Budget Management (9.94%)
- CyberArk (7.89%)
- Salesforce Marketing Cloud (7.89%)
- Adobe Analytics (7.6%)
- Campaign Management (32.46%)
- Hybrid Cloud Computing (7.89%)
- Adobe Campaign (8.19%)
- Advertising Mail (14.04%)
- Auditing (8.19%)
- Automation (3.22%)
- Audience Segmentation (4.39%)
- Customer Relationship Management (18.13%)
- HyperText Markup Language (HTML) (5.56%)
- Dashboard (5.56%)
- Business Intelligence (8.77%)
- Business Marketing (6.73%)
- Business Requirements (4.09%)
- Consensus Decision Making (7.31%)
- Brand Awareness (1.75%)
- Customer Data Management (3.8%)
- Email Marketing (12.87%)
- Data Collection (4.68%)
- Data Visualization (8.48%)
- Digital Marketing (12.28%)
- Direct Marketing (10.23%)
- Market Research (4.09%)
- Marketing Performance Measurement And Management (3.8%)
- Data Management (4.68%)
- Database Marketing (7.89%)
- Google Analytics (8.19%)
- R (Programming Language) (4.39%)
- Demand Generation (9.06%)
- Persona (User Experience) (7.89%)
- DevOps (7.89%)
- Product Marketing (15.2%)
- Integrated Marketing Communications (10.53%)
- Data Analysis (25.73%)
- Marketing Channel (8.48%)
- Return On Investment (5.26%)
- Marketing Analytics (13.16%)
- Customer Engagement (5.26%)
- Salesforce (14.04%)
- Media Strategy (4.97%)
- Social Media (11.7%)
- Marketing Automation (18.71%)
- Privileged Access Management (7.89%)
Salary Boosting Skills
A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.
- Go-to-Market Strategy (19.56%)
- Campaign Management (40.96%)
- Analytics (42.07%)
- Business To Business (28.04%)
- SQL (Programming Language) (31.73%)
- Tableau (Business Intelligence Software) (31%)
- Content Strategy (12.92%)
Alternative Job Titles
Sometimes employers post jobs with Marketing Campaign Analyst skills but a different job title. Some common alternative job titles include:
- Campaign Strategist
- Campaign Analyst
- Global Campaign Manager
- Marketing Campaign Specialist
- Campaign Director
- Digital Campaign Strategist
- Digital Strategist
- Salesforce Marketing Cloud Consultant
- Campaign Manager
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Marketing Campaign Analyst jobs in the past year along with how many they have posted.
United States
- Cyberark (22)
- Lumen Technologies (21)
- Intel (19)
- Comcast (15)
- Acxiom (11)
- US Bank (9)
- American Civil Liberties Union (9)
- The Nature Conservancy (8)
- UnitedHealth Group (8)
- American Express (7)
North Carolina
- Atrium Health (2)
- Logic Supply (2)
- Atrium Health Floyd (1)
- Brighthouse Financial (1)
- Lumen Technologies (1)
- Central Point Partners (1)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.