Marketing Automation Analyst
What Does a Professional in this Career Do?
A Marketing Automation Analyst assists with collecting, analyzing, developing, and implementing various marketing business systems that leverages internal data to drive additional revenue opportunities, including CRM and POS systems. The person in this role will use this aggregated data to drive demand generation for various markets, segments, and micro-segments.
Job Outlook
There were 2 Marketing Automation Analyst job postings in North Carolina in the past year and 59 in the United States.
In combination with other careers in the Market Research Analyst industry, which includes the Marketing Automation Analyst career, the following graph shows the number of people employed for each year since 2015:
Salary
Many new Marketing Automation Analyst jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $112,569.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $112,569.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Marketing Automation Analyst postings in the United States in the past year were lower than $104,490.
Education and Experience
Posted Marketing Automation Analyst jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 69.49% |
| Master's Degree | 3.39% |
| Doctoral Degree | 0% |
| Other | 0% |
Posted Marketing Automation Analyst jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 21.28% |
| 3 to 5 years | 65.96% |
| 6 to 8 years | 12.77% |
| 9+ years | 0% |
Skills
Below are listings of the most common general and specialized skills Marketing Automation Analyst positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (66.1%)
- Detail Oriented (49.15%)
- Problem Solving (47.46%)
- Troubleshooting (Problem Solving) (40.68%)
- Self-Motivation (38.98%)
- Management (30.51%)
- Planning (25.42%)
- Collaboration (20.34%)
- Microsoft Excel (18.64%)
- Sales (18.64%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Salesforce Marketing Cloud (34.48%)
- Workflow Management (34.48%)
- Agile Methodology (22.41%)
- Data-Driven Decision Making (22.41%)
- Analytics (41.38%)
- HyperText Markup Language (HTML) (31.03%)
- JIRA (27.59%)
- Cascading Style Sheets (CSS) (27.59%)
- Data Management (41.38%)
- Marketing (84.48%)
- Automation (48.28%)
- Business Requirements (24.14%)
- Auditing (20.69%)
- Salesforce (29.31%)
- Email Marketing (36.21%)
- Target Audience (24.14%)
- Customer Relationship Management (37.93%)
- General Data Protection Regulation (GDPR) (31.03%)
- Marketo (60.34%)
- Lead Generation (22.41%)
- Digital Marketing (31.03%)
- Project Management (41.38%)
- Marketing Automation (82.76%)
- SQL (Programming Language) (17.24%)
- Process Improvement (27.59%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Database Management (6.9%)
- Lead Nurturing (3.45%)
- Agile Project Management (17.24%)
- Business Metrics (8.62%)
- AMPScript (6.9%)
- Application Programming Interface (API) (5.17%)
- Campaign Management (3.45%)
- JavaScript (Programming Language) (6.9%)
- Brand Marketing (18.97%)
- Data Analysis (13.79%)
- Business To Business (5.17%)
- Microsoft Azure (18.97%)
- Business Intelligence (18.97%)
- Demand Generation (15.52%)
- Customer Lifecycle Management (5.17%)
- Computer Science (6.9%)
- Customer Engagement (8.62%)
- Data Quality (18.97%)
- Data Mining (10.34%)
- Data Visualization (8.62%)
- Key Performance Indicators (KPIs) (12.07%)
- Global Marketing (6.9%)
- Pardot (CRM Software) (15.52%)
- Marketing Strategies (15.52%)
- Search Engine Optimization (3.45%)
- Marketing Operations (15.52%)
- Lead Management (10.34%)
- Market Research (10.34%)
- Marketing Performance Measurement And Management (6.9%)
- Performance Metric (8.62%)
- Data Retention (6.9%)
- Business Process (18.97%)
- Dashboard (12.07%)
- Business Strategies (18.97%)
- Data Integrity (6.9%)
- Microsoft SharePoint (18.97%)
- Lifecycle Management (6.9%)
- Social Media (8.62%)
- Data Governance (8.62%)
- Stakeholder Management (20.69%)
- HubSpot CRM (20.69%)
- Templates (6.9%)
- Eloqua (17.24%)
- Google Analytics (8.62%)
- Push Technology (5.17%)
- Integrated Marketing Communications (3.45%)
- User Interface (UI) (3.45%)
- Effective Communication (18.97%)
- Wrike (17.24%)
- Scripting (18.97%)
Salary Boosting Skills
A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.
- Data-Driven Decision Making (24.53%)
- Analytics (45.28%)
- JIRA (30.19%)
- Customer Relationship Management (41.51%)
- Business Requirements (26.42%)
- Cascading Style Sheets (CSS) (30.19%)
- Lead Generation (24.53%)
- Project Management (45.28%)
Alternative Job Titles
Sometimes employers post jobs with Marketing Automation Analyst skills but a different job title. Some common alternative job titles include:
- FSO Assurance Intern
- Automation Analyst
- Marketing Assistant
- Market Administrator
- IT Application Analyst
- Pharmacy Analyst
- Government and Public Affairs Director
- DOT Administrator
- Managed Services Manager
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Marketing Automation Analyst jobs in the past year along with how many they have posted.
United States
- Ernst & Young (10)
- WPP (4)
- CommScope (3)
- Cmi Media Group (3)
- Rocket Companies (2)
- Educational Testing Service (2)
- Performance Review Institute (Pri) (2)
- Comcast (2)
- University of Chicago (2)
- Arizona Board Of Regents (1)
North Carolina
- Volvo (1)
- Red Hat (1)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.