Marketing Automation Specialist
What Does a Professional in this Career Do?
A Marketing Automation Specialist handles day-to-day marketing needs for a company's online advertising and promotional campaigns. Uses social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once.
Job Outlook
There were 66 Marketing Automation Specialist job postings in North Carolina in the past year and 2224 in the United States.
In combination with other careers in the Marketing Specialist industry, which includes the Marketing Automation Specialist career, the following graph shows the number of people employed for each year since 2016:
Salary
Many new Marketing Automation Specialist jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $106,838.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $102,248.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Marketing Automation Specialist postings in the United States in the past year were lower than $92,690.
Education and Experience
Posted Marketing Automation Specialist jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 64.3% |
| Master's Degree | 6.12% |
| Doctoral Degree | 0.36% |
| Other | 2.16% |
Posted Marketing Automation Specialist jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 24.25% |
| 3 to 5 years | 55.22% |
| 6 to 8 years | 11.27% |
| 9+ years | 9.27% |
Skills
Below are listings of the most common general and specialized skills Marketing Automation Specialist positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (60.3%)
- Sales (35.93%)
- Management (29.41%)
- Problem Solving (28.73%)
- Troubleshooting (Problem Solving) (23.38%)
- Leadership (22.44%)
- Detail Oriented (21.81%)
- Collaboration (19.78%)
- Innovation (17.76%)
- Interpersonal Communications (15.29%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Marketo (27.03%)
- Salesforce (31.44%)
- Marketing Automation (73.6%)
- Project Management (27.48%)
- Lead Generation (24.41%)
- Marketing (76.58%)
- Email Marketing (34.32%)
- Digital Marketing (22.57%)
- Computer Science (23.6%)
- Customer Relationship Management (43.65%)
- Cascading Style Sheets (CSS) (21.31%)
- Automation (63.42%)
- Analytics (28.2%)
- Data Analysis (24.46%)
- HyperText Markup Language (HTML) (34.55%)
- Workflow Management (30.77%)
- Salesforce Marketing Cloud (24.1%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Sales Prospecting (6.89%)
- General Data Protection Regulation (GDPR) (5.32%)
- Dynamic Content (10.54%)
- Eloqua (5.9%)
- Scripting (5.59%)
- Templates (8.74%)
- Enterprise Application Software (6.58%)
- Multi-Touch Marketing (5.23%)
- HubSpot CRM (15%)
- Process Improvement (10.95%)
- Social Media (10.95%)
- SQL (Programming Language) (15.81%)
- Sales Process (6.71%)
- Power BI (8.11%)
- Performance Metric (13.69%)
- Machine Learning (6.8%)
- Marketing Communications (3.15%)
- Marketing Operations (16.94%)
- Python (Programming Language) (8.69%)
- Key Performance Indicators (KPIs) (14.37%)
- Lead Management (15.68%)
- Marketing Strategies (20.72%)
- Scalability (14.91%)
- Google Analytics (7.66%)
- Search Engine Optimization (3.15%)
- Demand Generation (8.65%)
- Customer Data Management (7.79%)
- Data Governance (6.17%)
- Data Integrity (11.13%)
- Data Management (13.65%)
- Data Modeling (6.67%)
- Information Privacy (5.99%)
- Data Quality (6.26%)
- Customer Engagement (11.67%)
- Continuous Improvement Process (10%)
- Dashboard (10.99%)
- Business Process (10.23%)
- Business Process Automation (3.38%)
- Business Requirements (12.88%)
- Business Marketing (5.77%)
- Business To Business (5.77%)
- JIRA (8.87%)
- Audience Segmentation (15.77%)
- Auditing (10.23%)
- Application Programming Interface (API) (12.57%)
- Agile Methodology (18.56%)
- Artificial Intelligence (11.62%)
- Data-Driven Decision Making (12.21%)
- JavaScript (Programming Language) (15.72%)
- A/B Testing (20.68%)
- Workflow Automation (15.05%)
- Business-To-Business (B2B) Marketing (3.15%)
- Pardot (CRM Software) (9.68%)
- Microsoft Power Automate (6.26%)
- Campaign Management (4.01%)
- Operational Efficiency (14.1%)
- Robotic Process Automation (5.72%)
- Business Metrics (13.15%)
- Salesforce Journey Builder (7.25%)
- Lead Nurturing (11.13%)
Salary Boosting Skills
A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.
- Workflow Management (30.85%)
- Automation (63.6%)
- Computer Science (23.67%)
- Marketing (76.78%)
- Marketing Automation (73.8%)
- Marketo (27.1%)
Alternative Job Titles
Sometimes employers post jobs with Marketing Automation Specialist skills but a different job title. Some common alternative job titles include:
- Automation Analyst
- Salesforce Marketing Cloud Developer
- Lifecycle Marketing Manager
- Automation Consultant
- Evangelist
- Expert Consultant
- Marketing Automation Manager
- Automation Specialist
- Automation Architect
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Marketing Automation Specialist jobs in the past year along with how many they have posted.
United States
- Public Consulting Group (157)
- Marsh McLennan (105)
- Acxiom (99)
- Ford (90)
- Concentrix (71)
- Hirevue (61)
- Cognizant Technology Solutions (59)
- Eliassen Group (59)
- Arrow Electronics (52)
- Goto.Com (51)
North Carolina
- Marsh McLennan (7)
- Schneider Electric (3)
- Wells Fargo (3)
- Public Consulting Group (3)
- Ford (2)
- Acxiom (2)
- Concentrix (2)
- Hirevue (2)
- Coca-Cola Consolidated (2)
- Merck & Co. (2)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.