Digital Marketing Analyst
What Does a Professional in this Career Do?
A Digital Marketing Analyst assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance.
Job Outlook
There were 250 Digital Marketing Analyst job postings in North Carolina in the past year and 7581 in the United States.
In combination with other careers in the Marketing Analyst industry, which includes the Digital Marketing Analyst career, the following graph shows the number of people employed for each year since 2016:
Salary
Many new Digital Marketing Analyst jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $99,493.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $100,105.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Digital Marketing Analyst postings in the United States in the past year were lower than $81,758.
Education and Experience
Posted Digital Marketing Analyst jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 65.41% |
| Master's Degree | 13.89% |
| Doctoral Degree | 0.65% |
| Other | 3.75% |
Posted Digital Marketing Analyst jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 25.93% |
| 3 to 5 years | 55.29% |
| 6 to 8 years | 14.33% |
| 9+ years | 4.45% |
Skills
Below are listings of the most common general and specialized skills Digital Marketing Analyst positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (62.45%)
- Detail Oriented (28.99%)
- Problem Solving (28.45%)
- Presentations (28.08%)
- Leadership (27.67%)
- Sales (27.23%)
- Management (23.43%)
- Research (22.94%)
- Microsoft Excel (21.09%)
- Customer Service (19.92%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Marketing (74.31%)
- Digital Marketing (58.33%)
- Analytics (49.62%)
- Google Analytics (33.5%)
- Data Analysis (38.16%)
- Key Performance Indicators (KPIs) (34.2%)
- Tableau (Business Intelligence Software) (27.3%)
- Project Management (26.54%)
- Dashboard (27.53%)
- Search Engine Optimization (23.74%)
- SQL (Programming Language) (24.24%)
- Web Analytics (22.84%)
- Adobe Analytics (22.29%)
- Google Tag Manager (7.93%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- User Experience (UX) (22.01%)
- Data Visualization (19.4%)
- Social Media (16.05%)
- Power BI (18.23%)
- Customer Relationship Management (17.44%)
- Statistics (13.72%)
- A/B Testing (17.34%)
- Computer Science (12.58%)
- Marketing Strategies (13.03%)
- E-Commerce (12.38%)
- Paid Media (11.41%)
- Python (Programming Language) (11%)
- Search Engine Marketing (11.45%)
- Market Research (12.58%)
- HyperText Markup Language (HTML) (11.6%)
- Business Intelligence (8.46%)
- Digital Media Strategy (10.06%)
- Digital Advertising (9.71%)
- Marketing Analytics (10.96%)
- Finance (8.79%)
- Contextual Advertising (6.59%)
- Workflow Management (9.68%)
- Digital Channels (10.86%)
- JavaScript (Programming Language) (9.58%)
- Data Science (8.64%)
- Automation (8.86%)
- R (Programming Language) (7.02%)
- Salesforce (8.52%)
- User Research (8.16%)
- Auditing (8.42%)
- Economics (8.25%)
- Agile Methodology (6.91%)
- Business To Business (9.67%)
- Behavioral Analytics (7.8%)
- Cascading Style Sheets (CSS) (8.11%)
- Performance Metric (9.99%)
- Email Marketing (5.97%)
Distinguishing Skills
A skill that may distinguish a subset of the occupation.
- Tag Management (4.69%)
- Adobe Target (5.71%)
- Optimizely (5.19%)
- Multivariate Testing (5.51%)
- Adobe Data Collection Tags (2.63%)
Salary Boosting Skills
A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.
- Adobe Analytics (28.79%)
- Google Optimize (1.72%)
- Analytics (64.1%)
- Data Analysis (49.31%)
- Dashboard (35.57%)
- Google Analytics (43.28%)
Alternative Job Titles
Sometimes employers post jobs with Digital Marketing Analyst skills but a different job title. Some common alternative job titles include:
- Digital Strategist
- Digital Analyst
- Digital Strategy Manager
- Digital Analytics Analyst
- Digital Analytics Manager
- Marketing Analyst
- Digital Experience Manager
- Analyst
- Insights Analyst
Common Employers
Here are the employers that have posted the most Digital Marketing Analyst jobs in the past year along with how many they have posted.
United States
- Ford (157)
- General Motors (120)
- Directive Consulting (108)
- GovCIO (106)
- Publicis Groupe (95)
- Cardinal Health (94)
- Nelnet (70)
- Eliassen Group (66)
- T-Mobile US (62)
- Google (59)
North Carolina
- Lowe's (44)
- Truist Financial (13)
- Rvo Health (10)
- Red Ventures (9)
- Robert Half (8)
- Directive Consulting (7)
- Ally Financial (5)
- Synchrony (4)
- Thermo Fisher Scientific (4)
- Caterpillar (4)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.