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Marketing and Public Relations | Director of Community Relations

Director of Community Relations

What Does a Professional in this Career Do?

A Director of Community Relations works for a business or organization to oversee the strategies and programs that represent the business. Ensures community relations programs are in alignment with business strategies. Acts as the business' community relations spokesperson, engaging with the community response to any specific issues.

Job Outlook

There were 83 Director of Community Relations job postings in North Carolina in the past year and 3687 in the United States.

In combination with other careers in the Communications / Public Relations Manager industry, which includes the Director of Community Relations career, the following graph shows the number of people employed for each year since 2016:

Salary

Many new Director of Community Relations jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.

National

The average estimated salary in the United States for this career, based on job postings in the past year, is $116,052.

State

The average estimated salary in North Carolina for this career, based on job postings in the past year, is $126,239.

Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Director of Community Relations postings in the United States in the past year were lower than $96,785.

Education and Experience

Posted Director of Community Relations jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.

Education LevelPercentage
Associate's Degree0%
Bachelor's Degree54%
Master's Degree16.6%
Doctoral Degree0.79%
Other4.2%

Posted Director of Community Relations jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.

Years of ExperiencePercentage
0 to 2 years20.87%
3 to 5 years60.72%
6 to 8 years11.35%
9+ years7.06%

Skills

Below are listings of the most common general and specialized skills Director of Community Relations positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.

Baseline Skills

A skill that is required across a broad range of occupations, including this one.

  • Communication (64.14%)
  • Sales (41.14%)
  • Leadership (39.33%)
  • Management (34.83%)
  • Planning (26.96%)
  • Presentations (24.38%)
  • Operations (22.43%)
  • Writing (20.34%)
  • Coordinating (19.47%)
  • Strategic Planning (18.36%)

Defining Skills

A core skill for this occupation, it occurs frequently in job postings.

  • Fundraising (29.64%)
  • Public Relations (33.39%)
  • Marketing (64.27%)
  • Sales Prospecting (26.32%)

Necessary Skills

A skill that is requested frequently in this occupation but isn’t specific to it.

  • Community Outreach (17.45%)
  • Policy Development (1.12%)
  • Newsletters (11.71%)
  • Media Relations (4.32%)
  • Assisted Living (10.2%)
  • Business Development (10.83%)
  • Customer Relationship Management (17.57%)
  • Event Planning (10.97%)
  • Lobbying (5.97%)
  • External Relations (2.84%)
  • Key Performance Indicators (KPIs) (2.1%)
  • Communication Strategies (2.63%)
  • Home Health Care (7.45%)
  • Marketing Planning (12.6%)
  • Philanthropy (8.87%)
  • Selling Techniques (3.99%)
  • Project Management (11.68%)
  • Healthcare Industry Knowledge (7.31%)
  • Stakeholder Engagement (2.37%)
  • Social Media (6.27%)
  • Senior Living (12.63%)
  • Effective Communication (6.21%)

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.

  • Marketing (100%)

Alternative Job Titles

Sometimes employers post jobs with Director of Community Relations skills but a different job title. Some common alternative job titles include:

  • Community Relations Director
  • Lifestyle Director
  • Director of Community Engagement
  • Community Liaison
  • Director of Development
  • Executive Director
  • Director of Admissions
  • Director of Philanthropy
  • Engagement Director

Similar Occupations

If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.

Common Employers

Here are the employers that have posted the most Director of Community Relations jobs in the past year along with how many they have posted.

United States

  • Ccmc International Ltd (118)
  • Senior Lifestyle Corporation (68)
  • American House Senior Living Communities (46)
  • Randstad (45)
  • Alzheimer's Association (37)
  • Crossover International Company Ltd. (36)
  • Anchor Health (34)
  • Anywhere Real Estate (33)
  • The Salvation Army (32)
  • Maplewood At Brewster (27)

North Carolina

  • PruittHealth (11)
  • Senior Lifestyle Corporation (4)
  • Phoenix Senior Living (4)
  • University of North Carolina (3)
  • Always Best Care (3)
  • Summit Place Of Kings Mountain (3)
  • Novant Health (2)
  • Alzheimer's Association (2)
  • Summit Place Of Mooresville (2)
  • University of North Carolina at Chapel Hill (1)

NC State Programs Relevant to this Career

If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!