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Marketing and Public Relations | Chief Marketing Officer

Chief Marketing Officer

What Does a Professional in this Career Do?

A Chief Marketing Officer is a corporate executive with overall responsibility for the marketing activities of a company. Oversees marketing and advertising staff. Oversees the planning, development and execution of an organization's marketing and advertising initiatives. Generates revenue by increasing sales through successful marketing for the entire company.

Job Outlook

There were 23 Chief Marketing Officer job postings in North Carolina in the past year and 1255 in the United States.

In combination with other careers in the Chief Marketing Officer industry, which includes the Chief Marketing Officer career, the following graph shows the number of people employed for each year since 2016:

Salary

Many new Chief Marketing Officer jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.

National

The average estimated salary in the United States for this career, based on job postings in the past year, is $211,869.

State

The average estimated salary in North Carolina for this career, based on job postings in the past year, is $228,121.

Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Chief Marketing Officer postings in the United States in the past year were lower than $175,846.

Education and Experience

Posted Chief Marketing Officer jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.

Education LevelPercentage
Associate's Degree0%
Bachelor's Degree57.69%
Master's Degree40.4%
Doctoral Degree1.59%
Other1.59%

Posted Chief Marketing Officer jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.

Years of ExperiencePercentage
0 to 2 years2.19%
3 to 5 years22.17%
6 to 8 years24.13%
9+ years51.5%

Skills

Below are listings of the most common general and specialized skills Chief Marketing Officer positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.

Baseline Skills

A skill that is required across a broad range of occupations, including this one.

  • Leadership (69.4%)
  • Communication (62.23%)
  • Sales (40.16%)
  • Management (35.46%)
  • Innovation (35.14%)
  • Business Objectives (19.68%)
  • Strategic Planning (18.57%)
  • Planning (18.01%)
  • Customer Service (17.61%)
  • Influencing Skills (16.97%)

Defining Skills

A core skill for this occupation, it occurs frequently in job postings.

  • Analytics (19.02%)
  • Brand Awareness (19.5%)
  • Digital Marketing (35.47%)
  • Search Engine Optimization (23.11%)
  • Marketing Strategies (59.79%)
  • New Product Development (20.3%)
  • Key Performance Indicators (KPIs) (24.16%)
  • Marketing (96.95%)
  • Market Research (20.55%)
  • Social Media (28.09%)
  • Marketing Budgets (22.71%)

Necessary Skills

A skill that is requested frequently in this occupation but isn’t specific to it.

  • Go-to-Market Strategy (19.1%)
  • Budget Management (5.22%)
  • Brand Positioning (10.35%)
  • Brand Strategy (12.04%)
  • Strategic Decision Making (6.9%)
  • Business Metrics (10.83%)
  • Campaign Management (4.25%)
  • Business-To-Business (B2B) Marketing (4.01%)
  • Marketing Materials (5.86%)
  • Brand Marketing (4.09%)
  • Brand Management (22.47%)
  • Brand Identity (8.35%)
  • Thought Leadership (14.13%)
  • Artificial Intelligence (5.62%)
  • Data-Driven Decision Making (13.64%)
  • Customer Acquisition Management (17.82%)
  • Customer Relationship Management (12.68%)
  • Business Marketing (6.5%)
  • Public Relations (14.93%)
  • Software As A Service (SaaS) (8.27%)
  • Data Analysis (10.91%)
  • Customer Engagement (10.43%)
  • Business To Business (11.24%)
  • Business Development (8.43%)
  • Continuous Improvement Process (9.31%)
  • Content Creation (9.87%)
  • Content Marketing (13.56%)
  • Global Marketing (11.96%)
  • Email Marketing (14.21%)
  • Google Analytics (5.38%)
  • Demand Generation (8.35%)
  • Finance (10.19%)
  • Integrated Marketing Communications (13.08%)
  • Lead Generation (15.89%)
  • Marketing Automation (7.46%)
  • Project Management (11.56%)
  • Pay Per Click (3.85%)
  • Performance Metric (13.24%)
  • Growth Strategies (4.82%)
  • Marketing Analytics (3.69%)
  • Marketing Planning (6.74%)
  • Revenue Growth (14.77%)
  • Marketing Management (2.65%)
  • Marketing Channel (9.07%)
  • Strategic Leadership (4.49%)
  • Product Marketing (13.72%)
  • Search Engine Marketing (13.8%)
  • Strategic Marketing (13.32%)
  • Competitive Analysis (8.03%)
  • Product Management (11.16%)
  • Market Share (9.07%)
  • Branding (13%)
  • Value Propositions (8.03%)
  • Market Trend (12.68%)
  • Marketing Performance Measurement And Management (8.51%)
  • Marketing Communications (9.47%)
  • Strategic Partnership (9.71%)
  • HubSpot CRM (3.61%)
  • Product Strategy (6.98%)
  • Target Audience (11.08%)

Alternative Job Titles

Sometimes employers post jobs with Chief Marketing Officer skills but a different job title. Some common alternative job titles include:

  • Head of Marketing
  • Chief Product Officer
  • Global Head of Marketing
  • Head of Marketing Communications
  • Head of Marketing and Communications
  • Vice President of Marketing
  • Vice President/Chief Marketing Officer
  • Regional Product Marketing Manager
  • Head of Growth Marketing

Similar Occupations

If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.

Common Employers

Here are the employers that have posted the most Chief Marketing Officer jobs in the past year along with how many they have posted.

United States

  • Pmi 2.0 (63)
  • Franklincovey (41)
  • Amazon (18)
  • Acxiom (14)
  • Meta (12)
  • Torklaw (11)
  • Vibra Healthcare (9)
  • AstraZeneca (8)
  • Crossover International Company Ltd. (7)
  • Citigroup (7)

North Carolina

  • Pmi 2.0 (2)
  • Labcorp (2)
  • Fortrea Inc. (1)
  • Sundog (1)
  • Lenovo (1)
  • Courser (1)
  • Denim (1)
  • Upl Limited (Formerly Known As United Phosphorus Ltd.) (1)
  • Hitachi (1)
  • Wells Fargo (1)

NC State Programs Relevant to this Career

If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!

All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.