Chief Marketing Officer
What Does a Professional in this Career Do?
A Chief Marketing Officer is a corporate executive with overall responsibility for the marketing activities of a company. Oversees marketing and advertising staff. Oversees the planning, development and execution of an organization's marketing and advertising initiatives. Generates revenue by increasing sales through successful marketing for the entire company.
Job Outlook
There were 60 Chief Marketing Officer job postings in North Carolina in the past year and 3191 in the United States.
In combination with other careers in the Chief Marketing Officer industry, which includes the Chief Marketing Officer career, the following graph shows the number of people employed for each year since 2016:
Salary
Many new Chief Marketing Officer jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $197,746.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $206,732.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Chief Marketing Officer postings in the United States in the past year were lower than $160,424.
Education and Experience
Posted Chief Marketing Officer jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 45.79% |
| Master's Degree | 28.93% |
| Doctoral Degree | 1.35% |
| Other | 2.88% |
Posted Chief Marketing Officer jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 2.02% |
| 3 to 5 years | 18.57% |
| 6 to 8 years | 18.57% |
| 9+ years | 60.84% |
Skills
Below are listings of the most common general and specialized skills Chief Marketing Officer positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Leadership (68.25%)
- Communication (59.82%)
- Sales (45.19%)
- Innovation (35.16%)
- Management (30.05%)
- Influencing Skills (22.69%)
- Planning (19.12%)
- Operations (18.27%)
- Business Objectives (18.08%)
- Strategic Planning (17.42%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Social Media (17.67%)
- Key Performance Indicators (KPIs) (26.75%)
- Marketing Strategies (43.96%)
- Marketing (91.38%)
- Search Engine Optimization (15.25%)
- Digital Marketing (27.14%)
- Brand Awareness (15.28%)
- Analytics (21.39%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Paid Media (7.84%)
- Marketing Budgets (16.69%)
- Product Strategy (8.79%)
- Revenue Growth (15.35%)
- Branding (11.01%)
- Value Propositions (8.82%)
- Target Audience (8.36%)
- Stakeholder Management (3.4%)
- Strategic Leadership (6.83%)
- Strategic Marketing (11.56%)
- Strategic Partnership (8.85%)
- Search Engine Marketing (7.61%)
- Product Management (10.16%)
- Product Marketing (21.52%)
- Pay Per Click (2.16%)
- Performance Metric (11.85%)
- Multi-Channel Marketing (3.76%)
- New Product Development (18.32%)
- Marketing Communications (7.02%)
- Market Research (14.44%)
- Market Trend (10.97%)
- Marketing Automation (8.52%)
- Marketing Channel (8.13%)
- Marketing Performance Measurement And Management (8.49%)
- Marketing Management (1.47%)
- Marketing Planning (4.96%)
- Project Management (12.44%)
- Lead Generation (12.08%)
- Integrated Marketing Communications (11.17%)
- Growth Strategies (9.7%)
- Scalability (9.6%)
- Google Analytics (5.39%)
- Finance (17.57%)
- Email Marketing (9.5%)
- Demand Generation (15.06%)
- Public Relations (9.57%)
- Customer Engagement (11.33%)
- Content Creation (7.61%)
- Content Marketing (9.96%)
- Continuous Improvement Process (8.2%)
- Customer Acquisition Management (15.41%)
- Software As A Service (SaaS) (10.84%)
- Brand Management (14.14%)
- Brand Identity (5.58%)
- Customer Relationship Management (13.78%)
- Business Marketing (9.37%)
- Business To Business (17.64%)
- Business-To-Consumer (6.63%)
- Business Development (7.18%)
- Data Analysis (13.23%)
- Artificial Intelligence (13.36%)
- Marketing Materials (4.67%)
- Data-Driven Decision Making (12.25%)
- Thought Leadership (15.94%)
- Business-To-Business (B2B) Marketing (6.6%)
- Workflow Management (6.11%)
- Brand Marketing (7.18%)
- Campaign Management (4.08%)
- Cross-Functional Collaboration (7.94%)
- Brand Strategy (12.77%)
- Go-to-Market Strategy (22.6%)
- Brand Positioning (8%)
- Business Metrics (9.21%)
- Budget Management (5.45%)
Alternative Job Titles
Sometimes employers post jobs with Chief Marketing Officer skills but a different job title. Some common alternative job titles include:
- Head of Marketing
- Vice President of Marketing
- Chief Product Officer
- Head of Growth
- Head of Partnerships
- Marketing Lead
- Demand Generation Manager
- Chief Engagement Officer
- Workplace Solutions Officer
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Chief Marketing Officer jobs in the past year along with how many they have posted.
United States
- Synchrony (67)
- Meta (48)
- Amazon (47)
- Grant Thornton (41)
- FranklinCovey (41)
- Lincoln Financial Group (40)
- Navient (37)
- Stranger Soccer (33)
- Google (30)
- PayPal (25)
North Carolina
- Synchrony (5)
- Grant Thornton (3)
- Lenovo (3)
- Wells Fargo (3)
- Jaggaer (3)
- Futuresight (2)
- USAA (2)
- Lincoln Financial Group (2)
- Labcorp (2)
- Tbwa Chiat/Day (2)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.