Business Development Manager (General)

What Does a Professional in this Career Do?

A Business Development Manager identifies new business opportunities and clients for a company, and develops marketing and sales strategies to help grow a company's business. Builds customer relationships and partnerships and negotiates business deals. Works with senior marketing and sales staff to increase sales opportunities.

Job Outlook

There were 2173 Business Development Manager (General) job postings in North Carolina in the past year and 66512 in the United States.

In combination with other careers in the Business Development / Sales Manager industry, which includes the Business Development Manager (General) career, the following graph shows the number of people employed for each year since 2015:

Salary

Many new Business Development Manager (General) jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.

National

The average estimated salary in the United States for this career, based on job postings in the past year, is $137,502.

State

The average estimated salary in North Carolina for this career, based on job postings in the past year, is $132,529.

Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Business Development Manager (General) postings in the United States in the past year were lower than $112,196.

Education and Experience

Posted Business Development Manager (General) jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.

Education Level	Percentage
Associate's Degree	0%
Bachelor's Degree	66.51%
Master's Degree	16.76%
Doctoral Degree	1.73%
Other	7.52%

Posted Business Development Manager (General) jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.

Years of Experience	Percentage
0 to 2 years	18.02%
3 to 5 years	53.17%
6 to 8 years	15.08%
9+ years	13.72%

Skills

Below are listings of the most common general and specialized skills Business Development Manager (General) positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.

Baseline Skills

A skill that is required across a broad range of occupations, including this one.

Sales (70.37%)
Communication (50.54%)
Management (40.17%)
Leadership (33.1%)
Presentations (30.13%)
Customer Service (26.11%)
Operations (21.07%)
Negotiation (19.67%)
Writing (17.93%)
Self-Motivation (17.64%)

Defining Skills

A core skill for this occupation, it occurs frequently in job postings.

Marketing (44%)
Business Development (80.02%)
Customer Relationship Management (26.82%)
Sales Prospecting (32.79%)

Necessary Skills

A skill that is requested frequently in this occupation but isn’t specific to it.

Sales Strategy (11.02%)
Account Management (10.38%)
Business To Business (11.23%)
Cold Calling (9.32%)
Key Performance Indicators (KPIs) (8.42%)
Market Research (8.5%)
Market Trend (8.73%)
Salesforce (14.91%)
Sales Process (11.08%)
Business Strategies (9.34%)
Selling Techniques (23.19%)
Finance (10.29%)
Lead Generation (7.92%)
Project Management (17.55%)
New Product Development (8.01%)
Value Propositions (12.82%)
Revenue Growth (7.57%)

Distinguishing Skills

A skill that may distinguish a subset of the occupation.

Sales Pipelines (5.39%)
New Business Development (5.21%)
Sales Development (5.57%)

Salary Boosting Skills

A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.

Sales Pipelines (15.3%)
Sales Prospecting (93%)

Alternative Job Titles

Sometimes employers post jobs with Business Development Manager (General) skills but a different job title. Some common alternative job titles include:

Business Development Manager
Business Development Executive
Sales Development Manager
Development Manager
Business Development Engineer
Customer Development Manager
Services Business Development Manager
Business Development Account Manager
Business Development Sales Manager
National Business Development Executive

Similar Occupations

If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.

Common Employers

Here are the employers that have posted the most Business Development Manager (General) jobs in the past year along with how many they have posted.

United States

Amazon (1084)
GPAC (657)
Veralto (636)
Red River (596)
GAF Materials Corporation (455)
Wolters Kluwer (447)
Southern Glazer's (406)
Emerson Electric (404)
Arby's (373)
Gartner (286)

North Carolina

Arby's (74)
Thermo Fisher Scientific (24)
Veralto (22)
Long Brothers Landscaping (21)
Labcorp (19)
Hitachi (17)
Siemens (17)
NAPA Auto Parts (16)
Guidant Financial Group (15)
Lee Enterprises (15)

NC State Programs Relevant to this Career

If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!

All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.