Brand Marketing Specialist
What Does a Professional in this Career Do?
A Brand Marketing Specialist develops marketing plans and strategies that increase the awareness of stature for businesses. Supports lines of service and brand objectives. Manages and enhances a company's brand or reputation in the public's eye. Coordinates objectives with marketing, creative, and advertising departments.
Job Outlook
There were 100 Brand Marketing Specialist job postings in North Carolina in the past year and 3268 in the United States.
In combination with other careers in the Marketing Specialist industry, which includes the Brand Marketing Specialist career, the following graph shows the number of people employed for each year since 2016:
Salary
Many new Brand Marketing Specialist jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $91,293.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $78,984.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Brand Marketing Specialist postings in the United States in the past year were lower than $60,791.
Education and Experience
Posted Brand Marketing Specialist jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 47.46% |
| Master's Degree | 7.74% |
| Doctoral Degree | 0.76% |
| Other | 12.85% |
Posted Brand Marketing Specialist jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 38.8% |
| 3 to 5 years | 37.69% |
| 6 to 8 years | 13.02% |
| 9+ years | 10.48% |
Skills
Below are listings of the most common general and specialized skills Brand Marketing Specialist positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (55.78%)
- Sales (44.58%)
- Management (29.04%)
- Leadership (23.47%)
- Innovation (22.71%)
- Detail Oriented (21.66%)
- Presentations (19.92%)
- Research (19.71%)
- Customer Service (19.58%)
- Planning (18.54%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Brand Marketing (35.41%)
- Brand Management (26.02%)
- Project Management (25.27%)
- Marketing (68.56%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Product Knowledge (5.99%)
- Copywriting (3.33%)
- Brand Positioning (8.12%)
- Brand Strategy (32.44%)
- Adobe Photoshop (7.87%)
- Marketing Materials (8.44%)
- Analytics (5.46%)
- Brand Awareness (19.6%)
- Brand Identity (10.39%)
- Customer Relationship Management (6.31%)
- Adobe Illustrator (7.09%)
- Content Creation (10.85%)
- Digital Marketing (16.59%)
- Marketing Strategies (19.78%)
- Selling Techniques (5.92%)
- New Product Development (7.76%)
- Graphic Design (10.67%)
- Key Performance Indicators (KPIs) (14.53%)
- Merchandising (13.33%)
- Value Propositions (8.65%)
- Market Trend (9.04%)
- Branding (22.4%)
- Marketing Communications (12.97%)
- Market Research (16.87%)
- Target Audience (9.5%)
- Social Media (17.83%)
Salary Boosting Skills
A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.
- Brand Marketing (69.91%)
- Brand Architecture (6.58%)
- Brand Management (51.36%)
Alternative Job Titles
Sometimes employers post jobs with Brand Marketing Specialist skills but a different job title. Some common alternative job titles include:
- Brand Specialist
- Brand Strategist
- Assistant Brand Strategist
- Brand Marketing Intern
- Brand Marketing Manager
- Brand Coordinator
- Brand Leader
- Global Brand Marketing Manager
- Beauty Brand Expert
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
Common Employers
Here are the employers that have posted the most Brand Marketing Specialist jobs in the past year along with how many they have posted.
United States
- Atlas (104)
- PricewaterhouseCoopers (103)
- Beauty Barrage (102)
- Macy's (44)
- Anywhere Real Estate (34)
- Amazon (33)
- Nike (33)
- Red Bull (32)
- Synchrony (29)
- Smx Corporation Limited (28)
North Carolina
- PricewaterhouseCoopers (6)
- Hendrick Automotive Group (6)
- Lenovo (3)
- USAA (3)
- Beauty Barrage (3)
- Kontoor Brands (3)
- Synchrony (2)
- Audi Northlake (2)
- Honeywell International (2)
- UL Solutions (2)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.