Brand Manager
What Does a Professional in this Career Do?
A Brand Manager manages and coordinates marketing activities for a single brand within a company's portfolio. Works within larger marketing team. Monitors demand for the brand. Identifies potential new customers; develops strategies for increasing sales or market share.
Job Outlook
There were 303 Brand Manager job postings in North Carolina in the past year and 12336 in the United States.
In combination with other careers in the Marketing Manager industry, which includes the Brand Manager career, the following graph shows the number of people employed for each year since 2015:
Salary
Many new Brand Manager jobs have salaries estimated to be in the following ranges, based on the requirements and responsibilities listed in job postings from the past year.
National
The average estimated salary in the United States for this career, based on job postings in the past year, is $146,500.
State
The average estimated salary in North Carolina for this career, based on job postings in the past year, is $144,285.
Percentiles represent the percentage that is lower than the value. For example, 25% of estimated salaries for Brand Manager postings in the United States in the past year were lower than $123,104.
Education and Experience
Posted Brand Manager jobs typically require the following level of education. The numbers below are based on job postings in the United States from the past year. Not all job postings list education requirements.
| Education Level | Percentage |
|---|---|
| Associate's Degree | 0% |
| Bachelor's Degree | 60.65% |
| Master's Degree | 24.42% |
| Doctoral Degree | 0.99% |
| Other | 3.51% |
Posted Brand Manager jobs typically require the following number of years of experience. The numbers below are based on job postings in the United States from the past year. Not all job postings list experience requirements.
| Years of Experience | Percentage |
|---|---|
| 0 to 2 years | 16.26% |
| 3 to 5 years | 51.34% |
| 6 to 8 years | 23.26% |
| 9+ years | 9.14% |
Skills
Below are listings of the most common general and specialized skills Brand Manager positions expect applicants to have as well as the most common skills that distinguish individuals from their peers. The percentage of job postings that specifically mention each skill is also listed.
Baseline Skills
A skill that is required across a broad range of occupations, including this one.
- Communication (62.34%)
- Sales (46.33%)
- Management (41.08%)
- Leadership (40.06%)
- Innovation (28.66%)
- Planning (27.62%)
- Presentations (25.1%)
- Detail Oriented (21.74%)
- Problem Solving (18.58%)
- Research (18.25%)
Defining Skills
A core skill for this occupation, it occurs frequently in job postings.
- Brand Strategy (31.38%)
- Brand Marketing (27.84%)
- Brand Management (59.29%)
- Marketing (79.53%)
- Project Management (34.48%)
Necessary Skills
A skill that is requested frequently in this occupation but isn’t specific to it.
- Budget Management (6.29%)
- Brand Positioning (8.85%)
- Cross-Functional Team Leadership (6.19%)
- Go-to-Market Strategy (10.02%)
- Data Analysis (8.44%)
- Analytics (7.77%)
- Profit And Loss (P&L) Management (11.44%)
- Public Relations (7.03%)
- Customer Insights (14.58%)
- Content Creation (5.87%)
- Key Performance Indicators (KPIs) (16.43%)
- Marketing Management (5.18%)
- Marketing Strategies (20.9%)
- Market Research (14.52%)
- Market Trend (10.79%)
- Brand Identity (8.22%)
- Brand Awareness (13.01%)
- Target Audience (9.24%)
- Market Share (8.08%)
- Selling Techniques (8.69%)
- Social Media (13.67%)
- Finance (17.03%)
- Competitive Analysis (5.96%)
- Branding (14.94%)
- Digital Marketing (12.96%)
- Marketing Communications (9.46%)
- Merchandising (12.1%)
- Integrated Marketing Communications (9.15%)
- New Product Development (21.43%)
Distinguishing Skills
A skill that may distinguish a subset of the occupation.
- Expense Forecasting (0.22%)
- Marketing Mix (3.1%)
- Shopper Marketing (2.21%)
Salary Boosting Skills
A professional who wishes to excel in this career path may consider developing the following highly valued skills. The percentage of job postings that specifically mention each skill is listed.
- Expense Forecasting (0.37%)
- Brand Management (99.33%)
- Marketing Mix (5.19%)
Alternative Job Titles
Sometimes employers post jobs with Brand Manager skills but a different job title. Some common alternative job titles include:
- Associate Brand Manager
- Brand Marketing Manager
- Global Brand Manager
- Brand Partnerships Manager
- Director of Brand Marketing
- Brand Activation Manager
- Product Brand Manager
- Customs and Border Protection Officer
- Brand Experience Manager
Similar Occupations
If you are interested in exploring occupations with similar skills, you may want to research the following job titles. Note that we only list occupations that have at least one corresponding NC State Online and Distance Education program.
- Brand Marketing Specialist
- Chief Marketing Officer
- Marketing Manager (General)
- Marketing Specialist (General)
Common Employers
Here are the employers that have posted the most Brand Manager jobs in the past year along with how many they have posted.
United States
- United States Department of Homeland Security (227)
- Cengage Learning (151)
- Amazon (149)
- Advantage Solutions (142)
- Pearson Education (136)
- CDW (111)
- Ford (111)
- Newell Brands (108)
- General Motors (104)
- Johnson & Johnson (84)
North Carolina
- United States Department of Homeland Security (16)
- Newell Brands (10)
- Mills Auto Group (9)
- Reynolds American (7)
- Merchants Distributors (6)
- British American Tobacco (6)
- Itg Brands (5)
- Lowe's (5)
- Hanesbrands (5)
- Krispy Kreme (4)
NC State Programs Relevant to this Career
If you are interested in preparing for a career in this field, the following NC State Online and Distance Education programs offer a great place to start!
- Business Administration Master's Degrees
- Professional Communication and Managerial Skills Graduate Certificates
All wages, job posting statistics, employment trend projections, and information about skill desirability on this page represents historical data and does not guarantee future conditions. Data is provided by and downloaded regularly from Lightcast. For more information about how Lightcast gathers data and what it represents, see Lightcast Data: Basic Overview on Lightcast's Knowledge Base website.