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The Power of Perseverance

Marketing Analytics

Feb 22, 2022

Jenkins MMA Student and U.S. Air Force Technician Balances Work, School and Family

Even though his working hours are vastly different from the average student, Kyle Lucas is making the most of his time at NC State.

Jan 28, 2022

Faculty Spotlight: Rishika Rishika

Rishika Rishika joined the Poole College of Management in 2018 because of a shared passion and focus on data analytics. As the program director and a faculty member in the online Master of Management, Marketing Analytics concentration, Rishika prepares students to become leaders in the field.

Dec 13, 2021

What is Marketing Analytics? Q+A with Bill Rand on Career Opportunities and More

Poole College of Management professor Bill Rand describes marketing analytics as making data-driven decisions — any question that a marketing manager has to answer can be tied to data. Learn about career opportunities in this field.

Headshot of Grant Gibson in a suit and a shot of Gibson playing football.

Dec 8, 2021

Leader of the Pack Doubles Down on Poole College

Grant Gibson, starting center and team captain for the Wolfpack football team, is pursuing his Master of Management, Marketing Analytics concentration (MMA) degree online after graduating earlier this year as an undergraduate studying supply chain management.
Claire Mangum pictured in NC State regalia outside of PNC Arena.

Oct 15, 2021

Marketing Analytics Grad Gets Ahead of the Curve

After three years in the corporate world, Claire Mangum toyed with the idea of applying to NC State's Jenkins MBA program but ultimately settled on its new Master of Management program with a concentration in marketing analytics.

Oct 8, 2021

Master of Management, Marketing Analytics: Meet the Faculty

As data insights become increasingly sought after across industries, Poole College’s new Master of Management program with a concentration in marketing analytics will train the next generation of marketing leaders able to capitalize on this valuable resource.

Aug 2, 2021

The Power of Perseverance

Nathan Paris is continuing his NC State education in the new fully online Master of Management, Marketing Analytics program.