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New Marketing Analytics Student Brings Global Education and Journalism Background to Poole College

MMA

Kayla Layden

May 29, 2025

Kayla Layden ‘24, Marketing Coordinator, D.R. Horton

When her original grad program was discontinued, Kayla Layden pivoted into NC State’s Master of Marketing Analytics—and found a new path she’s passionate about. From faculty support to real-world connections, the MMA program helped her build the skills and network to thrive in a new industry.
Matt McCann, NC State MMA student

Dec 18, 2024

Matt McCann ‘23, Data Scientist, Sealed Air

With a desire to dig into the technical and strategic aspects of data analytics, Matt McCann knew Poole College was the place to get him to where he wanted to go. But the ROI? Even better than he could have imagined.

Nov 5, 2024

Rosa Sierra Flores, Marketing Assistant, Eno Animal Hospital

With an educational background in digital arts, the MMA program provides Rosa Sierra Flores with the foundation she needs to take her place in the field of marketing.
Justine Wan NC State online MMA and MBA student

Aug 27, 2024

Justine Wan, Content Team Manager, Roofer Marketers

The Master of Management, Marketing Analytics (MMA) program has given Justine Wan the opportunity to expand her network and enhance her marketing expertise with emerging marketing insights and state-of-the-art analytics techniques.
Andrew Baker NC State Online MMA

Jun 14, 2024

Andrew Baker, Digital Marketing Leader, Autobell Car Wash

The MMA program’s future-focused curriculum, supportive community and opportunities for professional development have helped Andrew Baker become a more agile, innovative marketing leader.

Aug 26, 2023

New Marketing Analytics Student Brings Global Education and Journalism Background to Poole College

Incoming Marketing Analytics student Ilin Misaras talks about communicating with diverse audiences and how she hopes to combine data analytics and storytelling to communicate more effectively.